Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high priced) ad campaign can be adapted to fit your needs with similar results. Here are some ways to create and execute a professional, effective ad campaign: Formulate a short report that you will automatically send to prospects when they contact you. This should include a
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